Search Forums + Discussions

Deals Marketplace

Group Buy Wholesale Cosmetic Filler Injectables

Newest Member Comments

Other Comments

Medical Spa Medspa Advertising Marketing > Tips for a successfull billboard marketing campaign?  

Has anyone used a billboard in the past as an add-on to their current marketing (ie. local magazine & mailouts). I'm wondering if anyone was able to gauge whether by adding a billboard increased calls and traffic to the spa/medspa. Was it worth the cost? Any tips?

06.20 | Unregistered CommenterRobert

My billboard just went up today. I will know more about how effective it is over the next few months.

07.24 | Unregistered CommenterRobert

I'd be really interested in seeing it. Could you email a picture or image of it to Jeff? I'm sure he'd post it if you'd be open to input.

07.24 | Unregistered CommenterDermgal

Billboards worked for me.

My second Billboard will go up this week. The key is name recognition.

10.13 | Unregistered CommenterRobert

Hi Robert,
In my previous company, we handled several billboard campaigns. THe most important question to ask yourself is, are you trying to brand yourself or looking for a CTA (Call to Action). Billboards do take a while to start producing, if you're trying to make a "sale" but it works miracles if you are trying to brand yourself, e.g. "Dr. X, the Liposuction King!"

There's no doubt billboards work, especialy down here in S. California, where we sit in traffic for hours... but it does come at a cost. My best suggestion is to work with a media buyer/broker. We usualy have ways to got a hold of excess inventory at about half the going rate. Especially in times like this, you should be able to get a steal on billboards, and I would go for it.

Just curious, as to what other advertising have you done? Radio, TV, Print, Online? As far as was it worth it... that's all relative to your budget. Marketing is marketing and at the end of the day, it will payout... however, it's important to know, if you have enough in the bank to withstand some dry spells. For billboards, if you cant maintain it for 4-6 month, don't bother with it. That mean you need a marketing plant that is more CTA, e.g. direct marketing.

Any other questions, i'm here to help.


billboards depend upon the market. Usually it is for branding, not direct response. Remember, 7 words, 7 seconds. Don't put too much on the board.

We have had some good direct response from digital boards. On these, we're able to say "One Day BOTOX Sale - May 15th" and have that run up to the event, then change it out. These aren't in all markets, though, and sometimes are way overpriced. But you save on the vinyl costs.

If you're going to do boards, then you have to commit to it and stick to it for a while. In some markets I have seen some of the best prices in years on boards.

I have a medical spa in SoFLA, and I found the the billboard did not work for me... It was not the return on the money i was hoping and ended up being a loss because of the monthly rate. "Try Wrapping" a car and have employee's drive that around, at least in this case you are at red lights and in parking lots and people have time to look. its much cheaper and you own it, billboards are upwards of 1,000 a day and most likely under contract. I had a million people a day driving by and its very competitive with the rows of billboards and most of them advertising laser hair removal and fancy hotels. This is just an opinion,

07.24 | Unregistered CommenterMICHAEL

I love billboards-I have 4 of them and I put the same exact print ad on each one-It is directed at one service only-don't put up that you are a "MEDSPA"-just use the name of the service that gets you the most money--Laser Hair Removal, Tattoo Removal, Botox..... Only ONE service. Keep running them---I have had mine up for 18 months-everyone in our community knows that I do laser hair removal.

01.17 | Unregistered CommenterGene

I work with 2 medspas that utilize billboards. Here are my suggestions:

1. Try to have multiple boards if your budget allows.
2. Make the creative simple and clean. Cluttered boards are too hard for a driver to remember anything.
3. Use a vantity # when possible. 555-LIPO or 555-BOTOX
4. Make it stand out, don't make it look like everyone else.
5. Close to your business makes the most sense.
6. Call Tracking - Make sure to use a call tracking service to track all calls coming from each board.

If you want any help with finding boards, pricing, or other marketing questions let me know.


If you are going to be spending money on billboard advertising, it's a good idea to capture consumer information so you can market to them later on in future. The best way to capture consumer information is to engage the consumer by inviting them to subscribe to your discount offer via text message. For example, your billboard message would say

Text GOUPON MEDSPA to 368638 For 30% Off Hair Removal

When customer subscribe to your offer, they receive promotion discount instantly via text message and later on you can market to them in future by sending them more promotion updates. This way you are actually building your client's database and make it easy for you to market to them via text message.

Let me know if this helpful.


06.30 | Registered CommenterTravis Liu

Join Medical Spa MD

Medical Spa MD

A community of dermatologists, plastic surgeons, laser clinics, & skin clinics world wide.

Medical Spa MD is a world-wide community of physicians and clinicians practicing cosmetic medicine. Please read our Terms of Service, Advertising Terms and Privacy Policy.

Copyright © 2011. All rights reserved.