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Medical Spa Medspa Advertising Marketing > Does a medical spa with a D.O. have more advertising problems than an M.D.?

(Transfered here from another thread)
As a future osteopathic future, what impact do you tihnk my initials will have when advertising? I know a large portion of the public does know that a D.O. is a fully licensed physician and I have a feeling this will impact my business. I guess being a dermatologist will have *some* people feel the D.O. is related to the "D"ermatology. But how do you feel the effect of the title Dr. Jeff Yang, D.O. will have on my future and gaining trust of patients?
DO in training
Hello Dr. Jeff Yang, D.O.,
The answer is... It will have hardly any impact at all. Two of my three doctors at Surface in Utah are DO's and we only occasionally have anyone raise that question. Our docs then have a brief discussion with the patient abou D.O.'s and M.D.'s. We have yet to lose a patient because of this.
I can tell you are still in training (probably medschool) because you are asking the question. Iam the medical director of our medspa. Be confident in yourself. Be the best physician you can be, morally, ethically, and professionally, period. Think long term, patients refer other patients after excellent results and experience. You will not survive by advertising gimmiks, initials, or games in the short term.

10.13 | Unregistered CommenterDO
Yes it's true I'm a D.O. med student. I realized my post doesn't make sense ("as a future osteopathic future -meant to say physician-; a large portion of the public does know what a D.O. is -meant to say doesn't-") but I appreciate your responses. Very valuable and truly appreciated. Talk to you soon.
I have had occassional patients ask about the difference between a D.O. and M.D. What I've found is that our staff frequently doesn't even know the difference. Since they are the ones who are posed the question, just be sure that they understand and are able to build confidence in your patient population too. Otherwise you'll never even get the chance to meet them. What is also important is that you are "Board Certified" in a respected field since almost all patients are told to ask those questions prior to selecting a physician.

And then just be sure to either refer to yourself as Dr. Jeff Yang or Jeff Yang, D.O....using both is just a redundant.

I am a D.O. amd damn proud of it. When a patient asks the difference, they gennerally act in a very positive manner. My wife is an M.D. and she will tell you that she wishes she could go back and train again as a D.O.

10.13 | Unregistered CommenterRobert

Hello Dr. Jeff Yang, D.O.,
The answer is... It will have hardly any impact at all. Two of my three doctors at Surface in Utah are DO's and we only occasionally have anyone raise that question. Our docs then have a brief discussion with the patient abou D.O.'s and M.D.'s. We have yet to lose a patient because of this.

10.12 | Unregistered Commenterfilm

Why can't we have ostepathic lawyer, osteopathic dentist, osteopathic physical therapist, osteopathic pilot?? If D.O. and MD. are doing the same thing, just that DO has a unique treatment philosophy, so why can't other professionals with holistic approach call themselves osteopathic something??

If i beleive in Yoga/meditation therapy, and being a surgeon like myself, can I jjust started something call" Yogapathic medicine " and start training Yogapathic physician? I believe in acupuncture as well, so may be using acupuncture techniques plus conventional MD training , then called accupunturepathic physician with the initial DA?

08.19 | Unregistered CommenterLytle

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